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ABOUT

GUTSY

who we are We’re a full-service strategy and storytelling studio, crafting and delivering breakthrough multimedia campaigns that command attention, stir emotions, and drive action.

In today’s shouty, cluttered landscape, creativity alone won’t cut it. You need gutsy ideas and a real connection with your audience. That’s why we craft research-driven, entertainment-forward content that grabs people by the feels and doesn’t let go. It’s our superpower.

Check Out
Our Work
Gutsy at Tribeca
Gutsy on the set
Gutsy Stop & Frisk
Gusty Shoot

STRATEGY

  • PROGRAM DESIGN
  • AUDIENCE DESIGN
  • TACTIC SELECTION
  • PROGRAM MANAGEMENT

STORYTELLING

  • WRITERS' ROOMS
  • INFLUENCER SUPPORT
  • SHOW DEVELOPMENT
  • DECK & WEBSITE DEV

PRODUCTION

  • LIVE ACTION
  • DOCU-STYLE
  • AI/ ANIMATICS
  • FOUND FOOTAGE
  • ANIMATION

DISTRIBUTION

  • PAID & ORGANIC
  • COMPETITIVE RATES
  • IN-HOUSE MANAGEMENT
  • DETAILED REPORTING

RESEARCH

  • AUDIENCE UNDERSTANDING
  • PERSONAS + MEDIA MIX
  • NARRATIVE/ MESSAGING
  • CUSTOM PROJECTS

ANALYSIS

  • PROGRAM PERFORMANCE
  • AD TESTING
  • AD ANALYSIS
  • CUSTOM PROJECTS
Educate US
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We Make The Future
Freedom Virginia
Camber Collective
Research Collaborative
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ASO Communications
C4AA
ONE PA
Common Era

From strategists to storytellers, designers to digital wizards, media buyers to messaging ninjas, our team is here to bring your story to life—whatever it takes.

Galvanize
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Kathleen Kelso
Galvanize Together
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Erika Soto Lamb
MTV Entertainment Group
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Saru Jayamaran
One Fair Wage
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Dr. Jeanine McLean
Fair Count

Awards

RECOGNITION

Pollies
Webby Awards
Reeds
Anthem Awards
American Advertising Awards
2025 Reeds Award
2023 Reed Award Always & Forever
2023 Webby Award Gold
2023 POLLIE Always & FOREVER
2022 Gold Addy Transmission

Our Team

entertainment industry veterans
& savvy campaigners

Julie Hermelin 2024

Julie Hermelin

Founder & Managing Partner
Working at the intersection of entertainment, social impact & politics, Julie’s projects transform complicated ideas into engaging and emotional narratives that expand the cultural conversation.
Mary Ann Marino

Mary Ann Marino

Founder & Partner
Former Head of Production at Amazon Studios and Tim Burton Productions, and Executive Producer at Park Pictures, Mary Ann has touched many memorable films such as Manchester By The Sea, James and the Giant Peach, and My Own Private Idaho.
Brian Birch

Brian Birch

Head of Innovation & Strategy
Brian is equal parts analyst, strategist, and creative disruptor — dedicated to advancing positive change through strategic communications, transformative storytelling, and innovative digital programs.
Lisa Lee

Lisa Lee

Executive Producer
Korean-American producer whose curiosity about the universe is explored by telling stories that reflect our shared human experience through the slightly unfamiliar. Lisa’s works span commercials, political ads, branded, documentary & narrative films.
Opeyemi Famakinwa

Opeyemi Famakinwa

Production Coordinator
As an Nigerian-American, Opeyemi’s passions lie in community engagement and the amplification of minority stories. Utilizing her unique skills and background, she bridges worlds to highlight and uplift diverse narratives.

We’ll bring your vision to life—whatever it takes.

Command attention.
Stir emotions.
Drive action.
Be unforgettable.

Ready to chat about your project? Send us a message.

info@gutsymedia.com

P.O. Box 291472
Los Angeles, CA 90029

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