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Gutsy
STRATEGY
STORYTELLING
PRODUCTION
DISTRIBUTION
AUDIENCE INSIGHTS
RESEARCH

  You’ve got a story to tell, and we’re the full-service strategy and storytelling studio to make it unforgettable.  

We craft bold, entertainment-forward campaigns that command attention, stir emotions, and drive action. If it doesn’t hit hard, move hearts, or spark change, it doesn’t leave our shop.

Your story deserves nothing less.

Our Work

  featured case studies  

CONTENT CREATORS

Advocacy, Political, Live Activations, Storytelling

Gutsy turns creators into the most credible channel for advocacy, civics, and political campaigns to actually move people — proven across ballot measures, campaigns, and live activations that traditional media simply can’t match.

Partners: Yes on 50, Steyer for Governor, Way to Win 

AMPLIFY

Strategy, Program Management, Storytelling, Production, Organic & Paid Distribution

Gutsy built a reverberating national digital communications ecosystem by supporting progressive grassroots groups with no-cost messaging training, tested narrative frameworks, and high-quality video content.

Partners: Way to Win Action Fund, Way to Rise, ASO Communications, We Make The Future

CANDIDATES

Political, Narrative Research & Frameworks, Storytelling, Production

Gutsy crafted emotionally compelling, values-driven narratives that present our candidates as bold change-makers while exposing the opposition as dangerously out of touch.

Partners: Prosperity Michigan, Way To Win Action Fund, Jewish Democratic Council of America, Opportunity AZ

REPRODUCTIVE FREEDOM

Program Management, Audience Research, Narrative Frameworks, Storytelling, Production, Organic & Paid Distribution

Gutsy harnessed the power of emotionally driven, entertainment-forward storytelling by using different perspectives to help audiences understand their singularly vital role in the fight for reproductive freedom.

Partners: All Above All, Catholics for Choice, Way to Win, ASO Communications, Galvanize 

CLIMATE

Campaign Management, Narrative Research & Frameworks, Storytelling, Production, Organic Distribution, Social Media Strategy

We elevated farm workers as central figures in the climate crisis, highlighting their critical role in maintaining food security and the urgent need for real workplace protections.

Partner: UFW FOUNDATION

Our Work

  featured case studies  

ECONOMIC WELLBEING

Advocacy, Narrative Research & Frameworks, Storytelling, Production

Gutsy transformed how our audience saw the economic landscape by anchoring our narratives in the lived experiences of real people, revealing it not as an abstract force but as the ground beneath their feet.

Partners: New Day Nevada, Way To Win, Freedom Virginia, Camber Collective

AMPLIFY

Strategy, Program Management, Storytelling, Production, Organic & Paid Distribution

Gutsy built a reverberating national digital communications ecosystem by supporting progressive grassroots groups with no-cost messaging training, tested narrative frameworks, and high-quality video content.

Partners: Way to Win Action Fund, Way to Rise, ASO Communications, We Make The Future

CANDIDATES

Political, Narrative Research & Frameworks, Storytelling, Production

Gutsy crafted emotionally compelling, values-driven narratives that present our candidates as bold change-makers while exposing the opposition as dangerously out of touch.

Partners: Prosperity Michigan, Way To Win Action Fund, Jewish Democratic Council of America, Opportunity AZ

REPRODUCTIVE FREEDOM

Program Management, Audience Research, Narrative Frameworks, Storytelling, Production, Organic & Paid Distribution

Gutsy harnessed the power of emotionally driven, entertainment-forward storytelling by using different perspectives to help audiences understand their singularly vital role in the fight for reproductive freedom.

Partners: All Above All, Catholics for Choice, Way to Win, ASO Communications, Galvanize 

CLIMATE

Campaign Management, Narrative Research & Frameworks, Storytelling, Production, Organic Distribution, Social Media Strategy

We elevated farm workers as central figures in the climate crisis, highlighting their critical role in maintaining food security and the urgent need for real workplace protections.

Partner: UFW FOUNDATION

Services

From strategists to storytellers, designers to digital wizards, media buyers to messaging ninjas, our team is here to bring your vision to life.

01

STRATEGY

Looking for thought partnership? Make our team of strategists an extension of your own.

02

STORYTELLING

We leverage powerful stories to bridge divides, ignite emotions, and inspire action.

03

PRODUCTION

We craft entertainment-forward content that grabs people by their values and doesn’t let go.

04

DISTRIBUTION

Media buying is anything but boring at Gutsy. Let’s play and test new strategies and tactics.

05

RESEARCH

Our team is deeply integrated into the narrative research movement. Tap into our expertise.

06

ANALYSIS

Be it platform testing your ads or evaluating program performance, we’re game!

We’ll bring your vision to life—whatever it takes.

Late nights, awkward brainstorming sessions, way too much caffeine… we’re here for all of it. Let’s make something extraordinary together.

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Brian Waniewski
Harmony Labs
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Anat Shenker-Osorio
ASO Communications
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Kathleen Kelso
Galvanize Together
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Marc Allen
Camber Collective

NETWORK

Every project is special, and we enlist values-aligned creators from our extensive creator network to help us bring your project to life. Below are some of the shows our creators have worked on.

The Tonight Show w/ Jimmy Fallon

500+  creators from across the entertainment industry and the country

Yellowstone

The
Connors

Grey's
Anatomy

The Daily Show

Law & Order: SVU

Power

American
Horror Story

New
Amsterdam

Nashville

NCIS

Patriot Act with Hasan Minhaj

CONTACT

Let's make something extraordinary together.

Command attention.
Stir emotions.
Drive action.
Be unforgettable.

Ready to chat about your project? Send us a message.

P.O. Box 291472
Los Angeles, CA 90029

    Let's make something extraordinary together.

    Command attention.
    Stir emotions.
    Drive action.
    Be unforgettable.

    Ready to chat about your project? Send us a message.

    P.O. Box 291472
    Los Angeles, CA 90029